---
title: SEO
description: What search engines and social sites see on your brand pages and directory.
---

Brand pages are ordinary Shopify pages on your own domain. Search engines find them in your sitemap, and each one has the **Page title** and **Meta description** you set in VendorDeck ([Editing a brand](/brands/editing)). A hidden brand's page is unpublished, so it leaves the sitemap too.

## Structured data

The Brand page content block adds schema.org data to each brand page: a `Brand` with its name, description, logo, image and website, and a `BreadcrumbList` while breadcrumbs are on.

The directory prints every brand's name and link in the page's HTML, so search engines that don't run JavaScript still see them.

## Sharing images

Your theme already adds the sharing tags for a page's title and description. The optional **Brand SEO meta tags** app embed adds the brand's banner, or its logo, as the image when someone shares a brand page. Turn it on from the setup guide or under **App embeds** in the theme editor.

If your store has a social sharing image under **Online Store > Preferences**, your theme lists that image too, and some sites pick it first.